India's population which was blamed for its backwardness till last few years is now honoured as its biggest asset and world's biggest market. 100 crore people! what a size of a market!! Any damn good company can earn in billions if they enter in India with a perfect strategy. Since last 5 years global Biggies sneaked in. Fron FMCG to luxury cars everything is avialable in India and these companies are earning more than expectations.
While 70% population lives in rural India, many of these Indian and MNCs changed their strategies to lure this rural market. India's middle class is the core strength of the market. Everyone is attracting them. Since last year from Rai bareli to Aurangabad, Delhi to Chennai everywhere Indian people are shopping.
Car is a dream of every Indian. In the late seventies Sanjay Gandhi tapped that Indian dream to roll on four wheels. He brought the real Indian car brand Maruti on the bumpy roads. Today Maruti is the king of the roads, and GM, Mercedes Benz, Fiat, M&M, Ford and many others are trying to grab their share on Indian roads. But still most of the India is moving on two wheelers. At present 70 to 80 millin two wheelers moves on the Indian roads. And they are to dreaming of a car, thanks to the easy avaialabilty of finances and increasing income. For these dreamers Tata opened a magic box on 10th January 2008....
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Destination: Auto Expo, New Delhi.
Time: 10.30 a.m.
Audiance: thousands of automobile journos, media persons around the world, top brass from automobile industry i.e. Indian and global.
Event: A small sexy looking car rolled in. On the driving seat was none other than Ratan Tata. He came in style with India's Dream car. Everyone was watching the scene with aww. The reason was the dream became reality. Car for Rs. 1 Lakh, i.e. 2500$!!!
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Keeping in view of the India's performance in infrastructure sector no one was optimistic about this 1 Lakh car, except Ratan Tata! Look what people said before the launch of this car.
Rajendra Pachauri( Nobel Laureatte, environmentalist): Its a nightmare...considering Indian economy, environmental issues....
Sunita Narayanan( NGO worker): This is hazardous for India.....
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The car is here now. Every Indian house is discussing about that small car. They can purchase it easily. May be their coming Diwali will be with the Nano!! One news channel tapped these sentiments on the very same day and titled its news package as AB KOI NAHI RAHEGA BECAR. Its true. Coming years will be crucial for the automobile companies throughout the world. Everyone will have to think about fighting Tatas in this market. They will have to chalk out new strategies for this lucrative Indian market. Till the day come, may be India will not walk...It will drive itself in the dream car...
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Let us have look about this car and other small and cheapest car in the world. Then we can say that this is Ratan Tata's CARnama.
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Tata Nano: A four-door car, Nano has a 624cc engine and a mileage of 23 km per litre. It is available in 3 different versions, including one with air-conditioning. Tata Nano is the cheapest car in the world. The Nano will also be available in two deluxe models and a standard model. It will be rolled out from Tata Motor’s plant at Singur in West Bengal and likely to hit the market in the latter half of 2008.
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Chery QQ3: Chery Automobile, the Chinese car manufacturer, is a name to reckon with in the Chinese passenger car industry. Its Chery QQ3 is a city car that hit the market in 2003. In China, it is sold for 29,000-50,000 Remnibi, while internationally it is priced at $5,000. A five-door hatchback, Chery QQ3 is spacious and a sleek-looking car with ample storage area.
Maruti 800:The most popular entry in the small car segment in India since 1983, Maruti 800 has wooed Indians for over two decades. Manufactured by Maruti Suzuki India Ltd, Maruti 800 came as a breath of fresh air after Ambassador and Fiat. This four-seater has an 800cc engine, great fuel efficiency and low maintenance cost. Tagged at $5,200, it is available in both AC and non-AC versions. Maruti 800 has great fuel efficiency and very low maintenance cost. It is also exported to a number of countries in South East Asia and South America.
Merrie Star :Made by China-based Geely Automobile, Merrie Star is a four-door sedan. Priced at $5,500, it was launched in 2005 and is popular amongst the middle-income families and first time buyers in China. It is produced in Geely’s Ningbo, Zhejiang factory, China.
S-RV Mini SUV:
Launched in 1998, the HQ or Haoqing S-RV belongs to the HQ series by Geely Automobile, China. This five-door, five-seater is very roomy, which makes it a great travel companion.
It is equipped with adjustable pitch seats, luxury dashboard and state-of-the-art security system. The basic model is priced at $5,780.
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